Thoughts from the parking reinventors

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Who does parking serve?

Does parking serve the property's goals or the parking operator's business? Well-executed parking supports the customer experience, tenant satisfaction, and property value — its primary purpose isn't to maximize parking revenue. In this post, we discuss what properties should really demand from a parking operator.

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Your free parking isn't actually free

Free parking isn't always free for the customer: one small mistake can mean a straight enforcement fee. What if parking were based on service, flexibility, and a better customer experience instead of punishment?

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