Thoughts from the parking reinventors
Who does parking serve?
Does parking serve the property's goals or the parking operator's business? Well-executed parking supports the customer experience, tenant satisfaction, and property value — its primary purpose isn't to maximize parking revenue. In this post, we discuss what properties should really demand from a parking operator.
Shopping center parking and customers' freedom of choice
The unobtrusiveness of parking is the most important thing in shopping-center parking. Read how an open ecosystem enables the best customer experience.
Boosting a property's NOI with parking, without compromises
4 concrete ways to improve NOI, i.e. Net Operating Income.
When control turned into customer experience
How did controlling parking grow, over 50 years, into a key competitive factor in real estate business?
What makes a good parking experience?
Unobtrusiveness and the driver's freedom to choose a payment method are the keys to a good parking experience.
Your free parking isn't actually free
Free parking isn't always free for the customer: one small mistake can mean a straight enforcement fee. What if parking were based on service, flexibility, and a better customer experience instead of punishment?